The International Chamber of Commerce (ICC), Jus Connect, and McCann Truth Central conducted an intriguing study titled The Truth About Cross-Cultural B2B Relationships. The study’s findings are provided to help businesses and law firms create more successful communication plans for cross-border trade. One of its analyses showed a strong need to remap the world based on cultural differences and similarities rather than geographical positioning.

The event theme this year based on this research report and focus on “The New Cross-Cultural Playbook for Global Arbitration”, where arbitration professionals are invited to share their cross-cultural arbitration experiences and bring the business and legal culture of Asia to global community's awareness. 

We welcome arbitration practitioners and business professionals to attend this event and keep up-to-date with the latest practice and developments in international arbitration while having a free and networking lunch together.